Oriental influence to provide differential value to spanish export

Oriental influence to provide differential value to spanish export

The artist Pachi Benavente uses tiles and ceramics as a canvas so that manufacturers can offer a product that is not only practical, but also artistic. The designer’s goal is to offer added value so as not to lose ground to emerging markets such as China.

Spain is one of the main ceramic exporting countries, but foreign competition is increasing and China has been joined by other emerging countries.

You can read more of the press release of the “Diario Siglo XXI” newspaper at this link:

http://www.diariosigloxxi.com/texto-diario/mostrar/2082750/nueva-propuesta-artistica-mundo-ceramica-influencia-oriental-aportar-valor-diferencial-exportacion-espanola